Trailer Analysis: Bridesmaids Theatrical Trailer (2012)

This 2011 hit film Bridesmaids directed by Paul Feig opens with a wide establishing shot of a urban city - in this case New York City, a popular american state. Immediately from this shot, we can infer that this is where the film is going to be set, giving us an idea of the characters frantic, busy lifestyle. City states are conventional for films within the chick flick genre as usually the female characters a surrounded by hectic lifestyle that adds to there character. 

It then quickly cuts to a medium two shot of two female characters who are very excitable over the engagement of one of the females. The diegetic sound hears the two screaming, (a stereotypical convention of females) accompanied by the dialogue "so, will you be my maid of honour". From this one scene it is clear who the targeted demographic is - females due to the fact that they can identify with the narrative - getting engaged etc. The fast past editing reflects the fast paced lifestyle of a woman that is being represented throughout the film. This shot then quickly cuts to a close up of the female protagonists showing their gleaming facial expressions that complements the dialogue.

Later on in the trailer, we are exposed to the inter titles. The florescent pink font complementing the light pink background, are a indication to genre being a Chick Flick. The use of pink also connoted femininity which appeals to a female target audience. The inter title 'This May' states the release of the film, yet isn't specific in the release date imposing the audience to find out the information for themselves, a marketing technique that is familiar in trailers. 

We then see a close up shot of the blonde outcast female character calming her fear of flying with a alcoholic beverage, creating a comedic effect and according to the uses and gratifications theory allowing the audience to escape in this film, and perhaps even identify to the stressed atmosphere that surrounds this character.

The drunken blonde character challenges the typical representation of women. Dialogue supports this when she states "i'm ready to paaaartyyyyyy!". Although women are known for partying more than men, in such situation (being maid of honour) on the plane on the way to a wedding, this is a something that is unexpected, suggesting to the audience that this film is going to deviate from the conventions of a cliche click flick film.