Magazine Analysis: Total Film (Avatar)

This magazine front cover from Total Film is promoting the film avatar, which is clearly recognisable from the main character on the front. Like the other magazine covers I have analysed, the mid shot of the character is placed in the centre of the page, drawing the audiences attention to this aspect of the magazine. The positioning of the character is situated in the middle crossing all thirds of the page which shows that clearly the character is the most conspicuous element on the magazine. The image is of the character looking straight down the camera, using direct mode of address, this makes the audience feel as if the character is making contact with them, predominantly, putting pressure on them to purchase the magazine. Also, the eye colour in which the character obtains adds to the direct mode of address as his eyes contrasts against the solemn blue colour. The yellow florescent eyes make a imminent impact on the audience staring directly at them in such a bright colour. 

There is a constant colour tone of blue being presented throughout the this magazine, blue has been used as this is a colour that the audience will be able to identify as being related with this film, therefore as soon as they see the blue colour scheme they will immediately be able to link this with such film. None the less, blue is stereotypically a 'boys' colour, therefore this could have been used by the makers of this magazine to attract a primarily male audience.

The subheading 'Its a guy thing' further implies that the primary audience for this film is males as this language is implying that only males will understand what's in this magazine, therefore it is unsuitable for the female audience. Other subheadings on this magazine include 'wild things' 'why the big paws?'. Here, it is evident that this magazine aims to portray an animalistic theme throught, due to the sci-fi/animal symbolism used in the film.