As my co producer Olivia and I well on our way to producing this trailer I think that now, this would be a perfect time to begin to market our film in order to create a large target audience that will promote and get the film heard. After debating various ways and marketing strategies we could use, we decided to make a social media Instagram account based around our film. We felt like this would be the most successful option and social media is accessible and is consumed daily by our target audience. As our Instagram page has only just been made public, we are currently awaiting followers from our friends and family who are all going to share the page in order to get the page as many followers as possible. We will also use this Instagram page as a way of feedback, we will post drafts and versions of the trailer, poster and magazine cover in order to gain constructive feedback from our target audience.
The left above screenshot is of the Instagram page, as you can see the name of the page is 'thechristmasfilm' this is a working title for our film - not yet confirmed however we wanted to use this title for the page as it gives a indication to the genre and the media platform allowing people to know that is a film we are producing. Also, we have included convergent links such as the website to further promote the film and make it look as realistic as possible.
We have posted one photo so far which is a hint to when the main film is being released. Despite this, we have included the marketing strategy of a hashtag in order to promote the film across social media platforms.
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