The 2017 modern live action film refurnishing a successful established Disney film "Beauty And The Beast", released its new trailer enabling the viewers to distinguish a variety of features that have been chosen to cater to such audience - the primary audience being older children/teenagers, with a secondary audience of adults, those of which who were viewers of the first and are watching to reminisce on their childhood. The teaser trailer only lasting a total of (1:30) is a short but impacting trailer imposing a magical and enchanting element that will surely attract the mainstream audience.
It opens with the popular institutional logo of Walt Disney, accompanied by the magical non diegetic piano sound allowing the audience to gain an immediate feel for the narrative of the film. The establishing shot that then sets the scene for the film gives a clear indication of the high spec, prestigious tone that the film will portray.
The gold/brown colour tone also helps portray the affluence of this new version of the film. Subverting the usual conventions of a teaser trailer, the trailer takes on a slow pace, using fading transitions to progress through the trailer, allowing the viewer to appreciate the mis en scene and the few locations/scenes that are shown. This inflicts the idea that the directors of the trailer are trying to create an element of nostalgia and recognition for the old version of the film - consequently making the viewer compare the two and making them keen to watch the new replication.
The trailer then cuts quickly to a black screen which is followed by various shots that are edited with a dark filter, creating a contrasting dark and sombre tone compared to the cinematography used in the first half of the trailer suggesting that the film also has some dim and negative elements.
The intertitles at the end of the film consist of the #beourguest, a well known phrase from the original Beauty and the Beast, for marketing purposes and to attract an audience that would recognise this phrase.
This is the first trailer that I have analysed, therefore I am now aware of the conventions of as teaser trailer - I know that i need to include convergent links to a social media platform in order to market my film. I also are aware that lighting, mis en scene and varied locations are factors I need to consider.
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